Business Model Canvas

As I analyzed the situation regarding the Westercon67 convention, I noticed that developing a business canvas will help in organizing and making sure results are achieved. The recent posts from Westerncon67 are not effective, not frequent, and not engaging for their fans and followers.

It is very important that Westerncon67 creates and follows a business model canvas in order to recognize their target audience and to bring them to this years convention.

Customer Segments:

-Young Adults

-Aspired writers

-New writers

-Potential writers

-Writers from local universities

-English Majors

Identifying your audience is challenging but certainly important. This is a big challenge for Westercon because they currently lack an audience.

Key Partners:

-Brandon Sanderson

-Cory Doctorow

-Chris Garcia

-Mary Kowal

-Howard Tayler

-Dan Wells

-Kerry Jackson (radio)

-Larry Correia

-Desert Book

Centrality- Reaching out to the suggested partners and celebrities that relate to Westercon will not only grow the network and but place in the heart of the network.

Key Activities:

-Focus on quality and consistency of all types of post.

-Use all social media channels resources.

-Follow more people on different platforms, especially influential people and partners.

-They need to interact and engage with fans and followers.

-Regular Q&A.

Transitivity-Although some fans are already connected, the challenge will be bring in the new customers segments and have them become quickly involved in the convention.

Value Propositions:

-Make sure all content is clear and specific.

-Keep fans and followers updated on what is going to happen at the convention and when things are    going to happen.

-Share information from fans and followers. Keep them engaged as you interact and respond to their post.

Connectivity- This will be accomplished by posting more valuable content and doing it consistently.

Customer Relationships:

-As mentioned before there must be an interaction with the fans and followers. Have them share and  

express their opinions and try give them recognition as they earn it.

-Reward certain fans for the loyalty and or engagement with what you are distributing.

Channels:

-Facebook

-Twitter

-Instagram

-Pinterest

-Linkedin

-Google+

-Podcast

-Vine

                                                    Business Model Canvas Explained